More on "When Brand Bites Back"

      coke by SleepingsoulsBy Larry Kilbourne

Bill Byrd is an entrepreneur, author and host of Sirius Radio show Sweet Success Radio, which airs Saturday's on Sirius Channel 161.  George Page is a frequent guest contributor to Bill's blog as well as his co-author of an upcoming book: Under the Gun: How to start and lose a business in six months. 

Yesterday, George's guest post, When Good Brands Go Bad, credited my recent blog, When Brand Bites Back, for getting him to think about the potential downside to strong brands.  He asks, "can a brand be so good that it actually prevents you from getting more customers?"

His own take is:

"I’m of the opinion that–all things being equal—I’d rather have a strong brand that is a barrier to new services, than a weak or counterproductive brand that does me no good at all."

But he acknowledges that it's an interesting problem that doesn't get a lot of attention when looking at the possible implications of successful branding.

George invites reader comments on their own experiences with brands and branding.  To contribute to the discussion, check out his post here on Sirius's "Sweet Success Radio."

Copyright © 2009 by Larry Kilbourne, Ph.D. Dr. Kilbourne is an independent marketing consultant. He may be reached at lkphd@yahoo.com.